The world according to Facebook
Welcome to Facebookistan
The majestic plural, the royal “we,” is deployed by individuals in high positions seeking to cast their own opinions as the views of a much larger group for whom they feel empowered to speak as a representative. Generally, it is worth approaching pronouncements using this “we” with a certain amount of skepticism. This measure of disbelief is warranted regardless of the source from whence this “we” emanates, be it an elected official, a religious leader, or the CEO of a major tech company. In short, when such a figure puts forth the pronouncement:
“Today I want to focus on the most important question of all: are we building the world we all want?”
One should be on guard.
The above quotation comes from the recent manifesto/business plan/mea culpa posted by, Facebook CEO, Mark Zuckerberg – it is a document that is rife with terms like “we,” “us,” and “our.” Writing…
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